For decades, companies have used branding, logos, and marketing messages as a way to boost their image. These old rules lack PR success and are now redefined with brand journalism to effectively attract a target audience. It’s time to put consumers first. We understand that making the switch from branding to storytelling is a big change for marketers. However, the industry is adapting and storytelling is a key tactic for getting your brand noticed. Lisa Arledge Powell provides a few tips on how to make the switch to brand journalism on Ragan’s PR Daily.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.