PR pros that work in health care communications have the unique opportunity to coordinate with amazing doctors and their groundbreaking work. While a doctor’s expert point of view adds credibility to your PR content, different dynamics come from working with doctors and medical researchers. Lisa Arledge Powell explains the key things health care PR pros must do in order to effectively get the most out of working with doctors on Ragan's Health Care Communication News

MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow