Thinking about starting a brand journalism initiative this year? Storytelling can be a great tactic in health care PR campaigns to achieve a variety of goals, including national exposure. In a rush to adopt brand journalism, the project can be held up by deciding who should own it. In the debate of which team member is best suited to lead the brand journalism initiative, Lisa Arledge Powell lists five reasons why public relations pros have it covered on Ragan's Health Care Communication News.
Read the full article on how PR pros have it covered with strategic thinking, story mining and amplification ability.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.