2016 is the year of video. Whether you are practicing brand journalism with multifaceted campaigns or traditional public relations, find ways to include engaging multimedia content. 

Go Live with Facebook Video. 

It's not just for big stars and news organizations anymore. Anyone with an iPhone, the Facebook app and a strong connection can broadcast live to the world. The best part? It's super easy to do.

Follow these steps to go live:

Just go to where you normally post status updates and click the new icon.

Then add a great description to tell everyone what you are up to and why they should watch your stream.

Yes, it's really that simple.

But then you should follow these guidelines for effective live streaming:

  1. Interact with your viewers. Let them know they are all part of the experience!
  2. Broadcast longer. The longer you broadcast, the more viewers you will get.
  3. Have fun. Since this is a feature that is not available to brand pages yet, take some time and get to know the platform! 

MediaSource is a content-focused public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  



AuthorRobert Leitch