All PR pros have been there -- Your client’s story gets bumped on the news cycle because of breaking news. But what happens when the “breaking news” is a story about selfies, the color of a dress or, even, dog pants? The judgement in what's newsworthy is changing and so should your pitches. Lisa Arledge Powell explains what this new trend in content means for PR pros and how we can transform our stories to reflect these changes for national exposure.
- Broaden your definition of "news"
- Tap into the shareability factor
- Offer to share the media outlet's story
- Use visuals
MediaSource is a content-focused public relations firm that specializes inbrand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.