Health care public relations professionals have the unique opportunity to coordinate with amazing doctors, innovative studies and groundbreaking work. This content is perfect for brand journalism, which is discovering and creating news content on behalf of a brand.
Ever wonder why some hospitals always seem to get their medical experts quoted in national media outlets, even when they didn't "own" the story? This is another tactic within health care brand journalism that your internal communications team can implement for national exposure.
MediaSource is a content-focused public relations firm that specializes inbrand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.