The public relations buzzword for all brands has been content. This is especially true for health care brands because of the compelling stories they have to tell. Brands have been focused on creating content -- lots of it. But now many brands are revisiting their “more is better” mantra and shifting their campaigns to include more strategic content creation, multi-channel distribution and more. 

Check out Lisa Arledge Powell's latest on the national PRSA blog, PRSAY, as she predicts the continued content craze in 2016. 

Read the full article on PRSAY.

MediaSource is a content-focused public relations firm that specializes inbrand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.


AuthorColleen O'Morrow