Written by Heather Clark, Marketing Intern
The Grammy Awards, also recognized as the music industry’s biggest night, is an event that recognizes the most well-known names in music for their annual accomplishments. As a night filled with glamour and entertainment, guitars and jewels, it’s an event that many dream to attend. From Frank Sinatra and Sammy Davis to Taylor Swift and Ed Sheeran, the Grammy Awards allows artists to make history for decades. As the 58th Annual Grammy Awards air tonight, MediaSource is thankful to look back on the awards our company has received. Not for “Album of the Year” or “Best Rock Performance”, but rather for the brand journalism content we create and national exposure we garner on a daily basis for our health care client partners.
MediaSource is proud to acknowledge over 30 awards we’ve won in the past year and a half, including Best Health Care PR/Marketing Agency by Ragan Communications for the past three years in a row and a 2015 Emmy Award. Our dedicated team works as brand journalists with passion and motivation to deliver measurable results for our clients.
Today’s PR world is ever-changing and it’s important to adapt if you want national exposure for your brand. Here are four ways to produce award-winning PR work:
1. Create strategic content
The world of PR is filled with competition. Consumers are presented with an endless amount of content each day, so it’s necessary to make your brand one to remember. Award-winning PR pros are able to uncover and develop compelling stories within their brand that are tailored to their target audience. They utilize storytelling and write content in a variety of ways to engage their readers and keep them interested. Content created in a strategic way gives your brand news value and helps your company remain relevant in the PR field.
2. Use multi-channel content creation
This is the age of hybrid companies that include a PR agency and a content production firm. The industry has transformed into a visual world. Implement multimedia content, such as video, audio, and graphics into your PR plan to keep up with the modern media age. If your company doesn’t have resources to create a multimedia newsroom, make sure to partner with one that has production capabilities in-house.
3. Master distribution expertise
Step one is to create fresh content, but step two is to ensure your audience actually sees it. Consider your target audience and campaign goal when you choose what earned, owned, and paid media to utilize. Your content should be easily accessible and offered in a format for each individual platform. When a PR pro becomes an expert in distribution it increases their chances for national coverage.
4. Focus on the numbers
Last but not least, you need to understand measurement and analytics. Create content with a goal in mind to achieve desired results. Successful PR pros don’t stop at execution; they dive into both quantitative and qualitative results.
For more than 17 years, MediaSource has applied these tactics to be the premier health care PR firm. We continue to practice cutting-edge tactics that deliver maximum ROI for our client partners.
MediaSource is a content-focused public relations firm that specializes inbrand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.