Believe it or not, successful brand journalism is not that different than an Oscar-worthy movie. There needs to be a strong element that leads your initiative along with supporting tactics and and specific skills to make your campaign “high-grossing.” Lisa Arledge Powell shows readers how movies and brand journalism aren’t too far apart on Ragan’s Health Care Communications.
MediaSource is a content-focused public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.