Have you logged into Facebook today? Liked a status? If so, you might have recognized something new! This morning Facebook launched a new way for users to "like" a status. Emojis!

Instead of only "liking" a status, users can choose from six different emotions, which are represented with emojis. Hover over the "like" button on a desktop to reveal these new options and choose from "Like", "Love", "Haha", "Wow", "Sad" or "Angry". It's not surprising that Facebook is picking up on this trend! Emotions are so important in social media, and especially public relations. Learn more about emojis in PR with our Marketing Intern, Erin Henry, below: 

 

By Erin Henry, Marketing Intern

An emoji takes up only one character, but could it be worth a thousands words?

With only 140 characters in a tweet, brands face the challenge of skimming down their content to the bare minimum. Sliding an emoji into a tweet can encompass a range of emotions with only one character, but will the audience interpret the emoji the same way the tweeter intended?

On one hand, emojis liven up a simple, text-only tweet with eye-catching color and emotion. For example, the fire emoji. Vibrant and versatile, the three pronged flame can heat up any tweet. 

The Chicago Cubs are notorious for their use of this hot emoji in many different contexts. Their favorite fire emoji form appears to be, the quote tweet and addition of basically, “this is FIRE.” But fire could mean so many things!

With the informal, personal atmosphere of Twitter, the fire emoji usually means fire in the colloquial sense. Very rarely will you see a tweet utilizing the fire emoji for its literal sense, unless of course you are making s’mores around a campfire and want the world to know about it.

Imagine a credible source tweeting out breaking news of a forest fire and including the fire emoji, that just won’t happen. But who is to say emojis are reserved for only the fun, playful tweets?

Emojis add character (literally one character) to the normal black and white aesthetic of an informational tweet. The fire emoji is just one of almost 800 images that can capture an emotion that cannot be explained with words.

Twitter culture is accustomed to emoji use, entire stories have the possibility to be told entirely through a series of emojis. Would utilizing emojis allow brands to fit more content into their tweets?

Sure, emojis can portray an emotion you just can’t put into words, but is it worth the risk of misinterpretation? Your call!

MediaSource is a content-focused public relations firm that specializes inbrand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  

www.MediaSourceTV.com

@MediaSourceTV


Posted
AuthorColleen O'Morrow