National exposure is on the wish list of almost every health care public relations professional. Brand journalism encourages PR pros to create multifaceted campaigns to spread buzz about their health experts. Because of this, top PR professionals use newsjacking to insert their experts into breaking news stories around the world.
TIP: Proactively have experts available so when news happens you already have an expert, message and availability to provide journalists. It’s a crowded content world so you need to act quickly. Be first or you will come in last without a placement!
The world is focused on Zika, the mosquito-borne virus turned epidemic. But how serious is the virus? Read insight on Buzzfeed from Dr. Amanpreet Bhullar and Dr. Ricardo Lopez, OB/BYNs at Orlando Health Physician Associates, to find out.
MediaSource is a content-focused public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.