The Ohio Association for Healthcare Philanthropy (OAHP) is a membership organization for healthcare fundraising professionals serving the greater Ohio region.
You're in luck! OAHP has a conference this month and registration is still open. OAHP conferences feature nationally-known speakers who normally appear at large-scale conferences, so attendees enjoy a quality program in a smaller, more intimate and attentive setting.
One of the nationally-know speakers at the conference this year? Our President and co-founder, Lisa Arledge Powell!
On Friday April 1, Lisa will present a half-day session with How Storytelling Can Turn into Donors and Tips, Tactics & Tricks for Implementing Storytelling into Your Communications Plan.
With brand journalism now integrated into more brands’ overall strategy, how do you go from communications pro to storyteller? Get a look inside the innovative storytelling and distribution techniques being used by some of the top healthcare non-profits. This approach has resulted in brands gaining patient referrals, donors and funding by using both earned and owned media channels. In the first session, How Storytelling Can Turn into Donors, Lisa Arledge Powell will walk the audience through real-life case studies of how local and national non-profit organizations effectively use storytelling to drive donations and other measurable results.
Learn how to make these case studies a reality for your healthcare brand in the second session, Tips, Tactics & Tricks for Implementing Storytelling into Your Communications Plan. Leave with ready-to-implement steps on how to build a newsroom-style storytelling team and use it to better connect with potential donors. Attendees will leave the session understanding how to strategize, create and distribute journalism-style stories about their non-profit healthcare organization to garner big-time results, including donations. A key learning tool includes Lisa’s award-winning Brand Journalizer Criteria, which guides communicators on how to shape brand stories for maximum ROI.
MediaSource is a content-focused public relations firm that specializes inbrand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.