Written by Heather Clark, Marketing Intern
We feel the season of spring approach as the sun shines brighter and flowers start to bloom. Many consider these months as a time for growth, rejuvenation and liveliness. For PR pros, we can adopt this same concept to our practices.
A few ways PR pros can refresh this spring:
Refresh your media list:
In the world of PR, media relationships are vital for national exposure. You never want to lose touch with a journalist due to an unorganized contact list. Go through your list and eliminate those outdated, prioritize top targets and research new opportunities. This will eliminate time and stress when you search for these contacts in the future.
Eliminate unwanted content:
During your busy schedule, you may forget to remove the content that no longer impacts your business in a positive way. Use 2016 goals to identify what tactics work and what don't. PR pros need to adopt the "less is more" mantra to tactics, which identifies the investments for the best ROI. An editorial calendar is something that all public relations professionals should use.
Social media presence:
This is a great time to consider the effectiveness of your social media platforms. Experienced PR pros update their social media actively, keep up with current trends and share their content in an engaging way. Are you on the best sites for your brand? Are you on too many sites? Recognize what works and what does not, and take the time to consider what could improve each platform.
MediaSource is a content-focused public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.