Earlier this year, New York States Commission on Public Ethics (JCOPE) passed regulations that require PR consultants to provide information on their relationships and interaction with the media and government officials in the state of New York. According to the scope of the rules, PR practitioners or firms working with New York State officials could be labeled as lobbyists because of their potential influence on public officials via the media.

On PR Daily, Lisa Arledge Powell writes about the industry's stance on these changes and why public relations is not lobbying. Full article here. 

MediaSource is a content-focused public relations firm that specializes inbrand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.  



AuthorColleen O'Morrow