The most important thing a photo should do is tell a story. More than 80 million photos are uploaded to Instagram daily, so how can you make your images stand out? Adopt brand journalism in your visual PR initiatives. 

Develop a visual editorial calendar and ask yourself these questions:

-Who is my audience?
-What are the best topics?
-How often should I create content?
-When can I hit delete?

Want more insight like this? You're in luck! Check out the PR News Book of Visual Storytelling and find Lisa Arledge Powell's article: On Instagram, Transform from Casual User to Visual Storyteller. 

Purchase your copy today! 

MediaSource is a content-focused public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.

AuthorColleen O'Morrow