The PRSA Health Academy Conference offers healthy business approaches for health care communicators — the professionals who are always on call. Designed by the PRSA Health Academy Section, the conference program encompasses the wide spectrum of sectors within health care, and offers robust communications approaches to enhance current programs and drive stakeholder engagement. Miss it last week? We got you covered.
The key takeaways in tweets:
Always focus on the audience.
Include influencers in your social media plan.
Understand what results your C-suite values.
The role of a doctor in health care PR.
There's a major trend for live-streaming in 2016.
Employee interaction on social media is so important for outreach.
PR pros need to adopt methods to evaluate and test their work.
Always understand who you are pitching and their preferences.
MediaSource is a content-focused public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.