At MediaSource we love helping some of the nation's top health care brands tell the stories of their inspiring patients via brand journalism. Who has us inspired? Dugan Smith. A bone cancer survivor treated at our client partner, The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute (OSUCCC – James).
Our media relations team was thrilled to spread this nationwide where Smith could tell his story. Check out his story below!
Guest Blog Tips & Placement Highlight
Every PR pro needs several tools in their content creation toolbox. Guest blogs can be a unique way to garner coverage. Check out Lisa Arledge Powell's five tips for guest blogs on PR Daily.
The definition of guest blogging is to publish content on a third-party website or blog, like the following:
At age 10, Dugan Smith was diagnosed with osteosarcoma, which is a kind of bone cancer. His treatment included amputation of his right leg above the knee. For a baseball player, this was devastating. But with guidance from his orthopaedic oncology surgeon, there was hope.
Read Smith's full story in his guest blog on The Huffington Post:
MediaSource is a content-focused public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.