Written by Lisa Arledge Powell, President
Storytelling can be a valuable tool to help public relations professionals achieve their goals in today's digital world. Whether you already love this editorial approach, or are still in the courtship stage, here are a few reasons why you should fall head-over-heels with this PR tactic.
Storytelling control: Brand journalism gives you the ability to tell the story in your brand’s own words. Instead of relying on press releases and hoping that the information will be picked up by the news media, brand journalism gives PR pros the ability to tell the story directly from the brand.
Audience connection: Brand journalism content should always be targeted to your audience. When you create stories from your brand you get the opportunity to speak directly to your key audience. This is something that press materials and media alerts could never do, and it’s why so many companies are adding brand journalism to their communications toolbox.
Transform into a creative genius: There has never been a time in public relations history when PR pros have had this much permission to be creative in so many new ways. This approach gives communicators a vehicle in which to be innovative in their storytelling techniques with rich multimedia such as photos, videos and infographics.
See more in Lisa's original article on PR Daily.
MediaSource is a content-focused public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.