By Molly Devaney, Media Relations Specialist
During a recent visit to Atlanta, Shannon McCormick (MS Media Relations Manager) and I had the chance to tour CNN and meet with Dr. Sanjay Gupta’s producers. As two former broadcast journalists who made the leap to public relations, it felt especially important to remember where we started - the newsroom.
We moved at the pace of breaking news knowing how precious each minute was to those journalists, but what they may not have realized was how valuable their time truly was to us. Our goal was to understand their needs, find a way to make their jobs easier and earn their trust so that they knew we'd never waste their time with a non-story.
Almost instantly, we were talking shop. They reminded us of shrinking staff sizes, the political climate that continues to dominate the news cycle and how their editorial process still operates on a day-to-day basis.
As PR pros, we interact with journalists on a daily basis, so the skills we developed working in high adrenaline newsrooms are never out of our minds. Still, as we stepped back into the newsroom on a media visit we were reminded of some never-changing truths: the organized chaos and the bonds between broadcast journalists that pervade a newsroom never go away.