MediaSource is proud to have received an Honorable Mention in the Content Marketing & Brand Journalism category of the 2016 PR Daily Awards, one of the industry's most prestigious and competitive awards competitions! Our talented team of content creators and marketers earned this recognition for their hard work on the TechOhio content marketing initiative, a project we are proud to work on in partnership with the Ohio Development Services Agency (ODSA).
The TechOhio content marketing campaign raises the visibility of Ohio as a destination for entrepreneurs with a focus on technology startup companies. To achieve these goals, ODSA partners with MediaSource to produce original content articles and supporting multimedia for TechOhio's digital channels, all geared toward their target audiences. Our multimedia production and distribution strategies are aimed at growing social media engagement and driving traffic to the TechOhio website, all of which have experienced substantial growth through this initiative.
The PR Daily Awards pitted MediaSource & ODSA against top content marketing teams across the world, both big and small. The winning entry, IKEA Cooks its Way into Chinese Hearts: It’s the Little Things that Matter, was a project led by MSLGROUP China, an international strategic communications and engagement consultancy of Publicis Groupe, the third largest communications agency in the world.
The awards committee judged impartially on guidelines driven by strategy and subsequent results. We are very proud of the campaign's success for our client and to receive such prestigious recognition on an international level. Congrats to all of this year's winners!