By Robert Leitch, Content Technology Manager
They say what happens in Vegas stays in Vegas, but the technologies on display at NAB 2017 are just too awesome not to broadcast to the world. There are some really cool things happening in the world of content!
For those not familiar with NAB Show, it is the National Association of Broadcasters’ annual trade show. It takes place at the Las Vegas Convention Center and features the convergence of media, entertainment and technology.
We were there for 4 days. Here are some of the trends we noticed:
It's what you watch, not where you watch
Screens are everywhere, and getting content to those screens is paramount. More people are watching more videos on more devices than ever. The lines are blurrier than ever now, too, as you can stream television on your tablet, or web video on your TV. So don’t feel restricted to a certain length or format for a certain medium. A web video can be three minutes long or three hours long. When you create good content, people will watch it, no matter where it is.
Bigger is on the Way
Many exhibitors were touting Ultra High Definition; 4K and higher. We’re not just talking about TVs, though. It was the whole process—from cameras, to editing, to web streaming and media management. If you don’t have 4K Ultra HD yet… you will soon.
Sharing is Caring
At MediaSource, we do a lot of collaborative content creation. Multiple members of our team take part in the process—from story development, to shooting in the field, to editing and motion graphics, color grading and more. It takes a lot to create great multimedia content, so software developers are implementing features to simplify the process and make video artist collaboration more seamless.
Blackmagic Design, Adobe, Avid and more are adding collaboration tools to allow multiple content creators to work on projects simultaneously. We saw a few demos of things to come—and it’s pretty amazing. It’s good for media companies to stay on the cutting edge of content creation. These new enhancements will allow us to spend more time being creative and less time passing project files back and forth to one another.