We are very proud to announce that we’ve received a Bronze Anvil Award for our media relations efforts in partnership with our client, UCLA Health, to promote a groundbreaking new program changing the field of organ donation.
For more than 45 years, the Bronze Anvil Awards have celebrated the best of the best in public relations tactics. These national awards bring together the top public relations, marketing and communications agencies in the United States. This is the fourth Bronze Anvil that MediaSource has won since 2012.
UCLA Medical Center partnered with MediaSource in July 2016 to launch a media relations campaign focused on achieving high quality earned media coverage for UCLA’s innovative initiative. The new kidney transplant program allows people to donate a kidney today in exchange for a voucher for a friend or loved one for the future, the first program of its kind in the nation.
The goal of this media relations campaign was to position the Ronald Reagan UCLA Medical Center as a leading innovator in organ donation, while increasing awareness and participation in the kidney voucher program at UCLA and across the country.
Our media relations team leveraged several of the positive relationships they maintain with top national journalists to secure placement in major news outlets and achieve our client’s goals.
Coverage of this innovative program was highlighted in the nation’s top media outlets including the Wall Street Journal, Huffington Post, USA Today, NBC News Channel, FOX, WCBS-TV in New York and WGN-TV in Chicago, as well as viral sites such as Upworthy and Humankind (a USA Today brand).
The campaign also resulted in real life impact and greater participation in the innovative medical service, changing the lives of those in need of a kidney transplant across the country. To date, three new participants have enrolled in the program with two more in line to participate. According to experts, these three voucher donors triggered 25 transplants across the country. This means 25 people are now free from dialysis, their lives forever changed.
In total, this campaign reached a Facebook audience of more than 1.4 million viewers, with over 22,674 reactions and 5,424 shares across the social media platform. Our overall media outreach campaign reached a total audience of 373 million.
Our firm works with many of the nation’s top health care providers including UCLA Health, The Ohio State University Wexner Medical Center, The Ohio State University James Comprehensive Cancer Center, Nationwide Children’s Hospital, National Jewish Health and Orlando Health.
MediaSource has been consistently recognized for our work. We've been named the Best Health Care PR & Marketing Agency by Ragan Communications for the past four consecutive years.