In the world of the “old school” or traditional media (television, print and radio), analytics is largely a numbers game. You quantify each market based on population, and each publication or airing has some financial or audience value assigned to it. But the world of social media analytics is a bit more ambiguous than its predecessors. What matters most in social media analytics is the engagement levels and overall sentiment of the audience you are trying to reach.
November 8, 2016 -- With a Presidential election that included October surprises, November shockers and everything in between, getting a brand’s content into the national news cycle has never been tougher. Conventional wisdom shows the typical path to public relations success is working until the bitter end to try and break through the election noise, but one of the nation’s leading PR firms created a viral video to demonstrate that the industry has it all wrong.
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While the world of baseball is a much different game than the world of media measurement, there are similarities and lessons media measurement pros can learn from guys like Billy Beane and teams like the Oakland Athletics.