With the use of social media becoming almost imperative in business today, Pinterest is on its way to joining Facebook, Twitter and LinkedIn as one of the premier (and most important) social networks out there. Its growing popularity can be used as an excellent tool for businesses - here’s how:
Brands and businesses can connect and build buzz with their audience by hosting different types of contests on Pinterest. These can range from the “best board” or the most creative pin. Contests offer a way for brands to build a visually stimulating interaction and relationship between themselves and their audience.
When launching a new product, logo or idea, companies want to often gauge the approval and reactions from the public. With the ability to comment on Pinterest, it is an ideal platform to introduce these new concepts and gather opinions. This tactic can allow businesses to utilize it as a focus group to gain feedback.
Showcase Your Brand's Personality:
For those companies that may offer services and don’t necessarily have product lines to display, Pinterest uses photos to communicate a brand’s personality. Take a look at our MediaSource Pinterest page to see our personality. We display our brand identity through behind the scenes photos, inspirations, and a board dedicated strictly to our team. Each pin allows for a description and a link to the original story. This can help drive traffic to a company's main site, as well. Using this tactic allows a company to quickly connect to its followers with a story, mission and/or future plans, via a pin.
Display Different Areas of a Company:
For many businesses, there is more than one department or person working on different things. Pinterest has the ability to nicely display different areas of focus, such as brand journalism, content, and production. This type of organization will allow other businesses to view similar work and effective strategies that were successful. For this reason, Pinterest has also become a strong B2B community.
Displaying various awards on one board will also show the company's success, which can generate business.
The Secret Board:
A new tool that was recently added to Pinterest was the secret board, where users can pin items that they don’t want their followers to see. This tool can be used effectively used internally.
Social Media managers often plan out posts and images they intend to share a few weeks in advance to make their posts timely. By using the private boards, community managers can collaborate and brainstorm and pull inspiration from that secret board to generate future social media content.
If businesses plan to launch a new product, idea or upcoming announcement, it may be valuable to develop a well-crafted board to strategize before allowing it to go public. By doing this, marketers can design a Pinterest campaign before unveiling it to users and followers.
For businesses that have upcoming events, it may be smart to utilize the secret board to collaborate for it. Contributors internally can share images of venues, themes, decorations or food ideas.
Finally, to keep an eye on competitors, businesses can repin posts from others in the industry to the secret board to see what they are up against.
MediaSource is a media relations firm with award winning content production. MediaSource specializes in brand journalism, a marketing tactic that uses journalistic storytelling techniques to promote a brand. Based in Columbus, Ohio, the company works with the nation’s top hospitals and corporations to get their message to targeted audiences. From earned news media coverage to direct-to-consumer multimedia tactics, MediaSource delivers brand exposure worth millions of dollars in advertising value. Visit www.mediasourcetv.com to learn more.