When is it not a good time to visit Disney World? Mix in a PR and social media conference and you'll find us there! Our Content Manager, Jerred Ziegler, and Media Relations Manager, Shannon McCormick, spent the week at Ragan's Social Media Conference for PR, Marketing and Corporate Communications at Disney World, also know as #RaganDisney.
Four PR Insights from #RaganDisney
1. Engage on Snapchat. Snapchat has a 95% engagement rate and will remain king as "chat apps" continue to grow.
2. SEO isn't complicated. SEO is now less keyword focused and more about using language that people use everyday. Monitor how consumers are arriving to your site via Google search or other organic methods.
3. Less is more. We agree! Today's PR tactics need to focus on quality over quantity.
4. Storytelling is king. As premier storytelling experts, we couldn't leave this one out. Learn how to transform your traditional communications team into a functioning newsroom. Want to learn more? Check out How to Be a Brand Journalist.
MediaSource is a content-focused public relations firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.