To date, this story has reached a total audience of over 345 million viewers, readers and listeners.

August 2013

Google chose The Ohio State University Wexner Medical Center to showcase their new Google Glass. A surgeon would wear the device during an actual surgery and interact with doctors and medical students in different locations.

Our task was simple.

To obtain top tier media coverage of this landmark surgery and support the hospital's marketing goal of positioning the institution as a top health care innovator. 

Our strategy was to approach this story like a media outlet. Since the Google Glass technology was transmitting live from the operating room to medical students across campus and to a consulting surgeon across town, our MediaSource/OSU video crew shot footage at three different locations during the surgery.

We also negotiated exclusive access inside the operating room to CBS This Morning to secure top tier media coverage. CBS also featured our crew's footage from the remote locations in their story. Once the CBS story aired, we released the downloadable content to all other media on our client-branded Multimedia Newsroom

To date, this story has reached a total audience of over 345 million viewers, readers and listeners.

With coverage on major outlets including: CBS This Morning, as well as on TV stations in cities with competitor institutions including New York, Los Angeles, Chicago and Philadelphia. Online coverage included Yahoo! News, FOXNews.com, ABC NewsOnline, CBSNews.com and The Huffington PostPrint coverage included the Cleveland Plain Dealer and The Wall Street Journal. 

Our content was featured and shared via social media on several of the client's company-owned media channels, positioning the hospital as a top innovator amongst competitors.