UNMATCHED EXPOSURE FOR YOUR BRAND

MEDIASOURCE MULTIMEDIA RELEASE

If your brand wants media coverage and you’re not working with MediaSource, you aren’t getting the coverage you should.

OUR FLAGSHIP PRODUCT

MediaSource’s flagship multimedia product for achieving maximum media coverage is a multimedia toolkit called a Multimedia Release (MMR.) This award-winning product includes a comprehensive suite of multimedia elements and provides journalists with everything they need to feature your brand. Paired with media outreach, the MMR leads to unmatched results. We also create a multimedia toolkit for brand integration to maximize communication efforts across your company-owned channels.

MULTIMEDIA RELEASE OVERVIEW

MediaSource uses our proven storytelling with purpose process to achieve your goals.

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INTEGRATED STRATEGY

– Story discovery and integrated strategy development

– Creative and media relations strategy planning

MULTIMEDIA & DISTRIBUTION

– Scripting and full-service video production

– Delivery to news media on client-branded Multimedia Newsroom

MEDIA RELATIONS OUTREACH

– Proactive media outreach to all levels of broadcast and digital and trade media (local, regional, national, etc.)

RESULTS & REPORTING

– Dedicated tracking/analytics team

– Customized ROI reports

UNMATCHED RESULTS

Our MMRs consistently receive exceptional media coverage led by our experienced media relations team. MediaSource has individual team members that handle specific areas, including national media, local TV, print, online, radio, trade and viral/emerging outlets. The team has deep relationships in their specialized areas, resulting in higher quality and volume of media coverage for our clients.

STRATEGIC MULTIMEDIA PRODUCTION

We live in a visual world with enormous competition for content. The right video, photo or graphic image can make the difference between your message getting lost or reaching your target audience. MediaSource has a team of marketing and PR-minded video producers, editors and writers who bring your story to life. Our creative team approaches video storytelling from a PR and marketing perspective aimed toward reaching your goals.

GOALS-FIRST APPROACH

From tactics to media targets, MediaSource’s pitching efforts are customized to your story, working backward from the goals presented by our client. We don’t pitch every story to every outlet, we never think of our media lists as complete and we have proven results thanks to a special focus on building relationships with key journalists nationwide.

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STRATEGY

Every Multimedia Release starts with an integrated strategy and customized goal setting. This includes a creative strategy plan summarizing your story, key visuals, featured subjects, example interview questions and strategy summary to reach your audience. Additionally, a  media relations strategy plan will outline our outreach strategy recommendations, key media targets and PR timeline. 

MULTIMEDIA PRODUCTION & DISTRIBUTION

The multimedia toolkit includes fully produced multimedia release assets including multiple versions of news-style videos, still photos taken during production shoots, written documents and all required masters and compressions for distribution.

Written story summary and press release
Scripts for all video content
Photo captions for journalist
Video news package (multiple versions)
Extra soundbites and b-roll sequences
Alternate video for company-owned channels
Still photos for journalists and company-owned channels
Audio files for radio
Distribution on client-branded Multimedia Newsroom

REACHING YOUR AUDIENCE

MEDIA RELATIONS OUTREACH & RESULTS REPORTING

Media relations outreach is tailored to each client’s specific goals and target audiences. To make sure that the client gets the highest value and quality in media relations, we will work with the client to coordinate an outreach plan. In general, media relations outreach may include:

National, regional and local media relations strategy
Media coordination and pitching to all levels of broadcast, digital and trade media
Real-time strategy adjustments
Tracking and reporting of all TV, web, print and radio results using a variety of tracking services
A team of measurement gurus who parse all your hits into different categories and evaluate against your goals
Results report creation to show ROI

AWARD-WINNING DIsTRIBUTION

MULTIMEDIA NEWSROOM

Every MediaSource MMR is distributed via our Multimedia Newsroom, which is customized to your brand. This multimedia toolkit delivers high-quality, downloadable multimedia elements to journalists in various formats and compressions for video, audio, graphics and text documents.

Along with our multimedia expertise and relationship-focused national media relations approach, the Multimedia Newsroom delivers unprecedented results.

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High-quality downloads in the formats journalists need

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Easy delivery, no login required

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